Senior Digital Marketing Manager | IT Recruitment

Role Purpose:

Responsible for the company Insure’s end to end digital marketing capability in order to enable the business to grow and achieve its strategic objectives.

 

Requirements :

  • Qualification in Marketing, Digital, Communications, Media, or a related discipline preferred
  • 10+ years of relevant experience supporting integrated digital Marketing brand presence (social media/Marketing, web, design, and email)
  • Strong web content development and social media marketing expertise
  • Strong grasp of digital marketing best practices across websites, landing pages, social media marketing, email, mobile, banner ads, online video, paid search, SEO, etc. to drive and support both brand awareness and lead generation campaigns
  • Expertise in performance marketing
  • Deep understanding of digital analytics and the ability to translate data into actionable insights; experience using analytics tools to communicate outcomes and ROI
  • Demonstrated understanding and use of major social media marketing platforms, including LinkedIn, Twitter, YouTube, Facebook, Instagram, etc. as part of integrated marketing campaigns
  • Team management experience crucial

 

Responsibilities:

  • Responsible for the end-to-end conceptualization, development and implementation of the company Insure brand’s digital marketing strategy
  • Establish a best of breed digital marketing capability distinctive to the company Insure
  • Lead and manage the implementation of these capabilities, such as media planning and buying, search optimization, conversion rate optimization as well as data and analytics to support future business growth.
  • Work alongside Senior Stakeholders in the organization, marketing team, and business unit to develop digital presence that translates into business growth
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Maximize limited digital marketing budget to create maximum impact
  • Lead and drive execution of digital marketing campaigns to drive brand awareness and generate leads
  • Draft compelling website and social media content in line with marketing, UX, and Search Engine Optimization (SEO) best practices
  • Develop web pages, marketing landing pages and other web properties to optimize user experience
  • Plan, execute, and measure experiments and conversion tests
  • Design and manage paid and organic search strategies, including SEO
  • Drive coordination and integration of digital marketing content through a digital marketing schedule and calendar that aligns to the broader marketing schedule
  • Utilize strong analytical ability to evaluate and report on end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Establish best practice around the use of data and analytics to inform marketing and campaign effectiveness
  • Collaborate with and direct agencies to deliver on marketing objectives
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Manage a team.
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