Role Purpose:

They are looking for the person who’d prefer to communicate via Twitter because phone calls are just so 2001. The geek who sees stories in numbers and insights in data, an analytical geek. The geek who loves social media and digital, because life is not analog anymore.

The ideal candidate will be responsible for analytics and the processes which deliver information, insight and recommendations to team members and clients. The job would include the monitoring, measurement, interpretation and recommendations for optimisation of online marketing performance and their offline impact and move the metrics that matter.

Responsibilities:

  • Advise clients on how best to measure their digital activities
  • Understand client objectives and determine the relevant KPIs and methods for measuring these objectives
  • Setup up the tracking and monitoring of paid and organic digital activities using the appropriate digital measurement tools to ensure effectiveness and ROI are fully measured
  • Analyse and report on the performance of all paid and organic digital activity, identifying insights and recommendations for the continued improvements of social activities
  • Create and automate ongoing reporting for digital activities allowing clients to continually see and understand the performance and impact of digital
  • Create performance specific presentations for non-technical stakeholders and attend regular meetings to present findings and recommendations
  • Coordinate and collaborate with social and digital media teams across the companies to produce regular reports and updates for clients
  • Identify growth opportunities to improve the execution and performance of social across both paid and organic
  • Drive improvements in the measurement and delivery of digital across paid and organic
  • Identify growth opportunities to improve the execution and performance of digital across both paid and organic
  • Provide strategic input for content generation for marketing
  • Manage implementation of activities between marketing/agencies and technical teams to deliver identified opportunities
  • Working closely with the marketing and agency teams to ensure all activity is measure
  • Work on strategic and innovative projects that will help the business bridge the online-offline gap

Key Competencies and Qualifications:

  • Educated to degree level in a relevant and ideally numerate subject
  • 5+ years’ work experience with at least 3 years in digital analysis
  • Google Analytics/Adwords certification an advantage
  • Background in social and digital analysis, working with data across paid, owned and earned media touch points either from agency or online publisher environment
  • Hands on knowledge of social analysis tools and platforms such as Meltwater, Brandseye, Facebook Analytics, Twitter Analytics, or similar tools
  • Familiarity with digital measurement tools such as, Google 360 or Google Analytics
  • Experience conducting brand tracking and conversion analysis
  • Numerate thinker with the ability to present findings to non-technical audience, bringing insights to life through engaging presentations
  • Excellent communications skills, with the ability to interpret analysis or results and communicate to senior stakeholders

Attributes:

  • Sense of humour
  • High degree of motivation and professionalism
  • Positive mental attitude
  • Ability to get along with different personalities
  • Thrives in a changing, dynamic environment
  • Reliable and dependable
  • Calm and patient under pressure
  • Proactive and assertive
  • Able to see the big picture with a strong attention to detail
  • Common sense
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